Denny’s New Pancakes

After 60 years of making pancakes the same way, Denny’s set out to make them even better. And by better I mean way, way fluffier. And tastier. And vanilla-i-er. So as they dared to conquer new ground, so did we. By taking on their biggest competition: pancake-making grandmas, dads and hometown chefs. No one was safe.

From TV to radio to print, I helped our larger team spread a message that for the first time sparked doubt in the minds of your dear ol’ dad and sweet little mimi. Here’s just a sample of the mountains of work created for this campaign.


ECD: Mike Lear

AD: Caitlyn Ingoldsby

Fan of the work? I like you already.

Reach out and let’s see how we can do even more awesome work together. The form below works great, but an email to will get the job done, too.

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