Denny’s New Pancakes

After 60 years of making pancakes the same way, Denny’s set out to make them even better. And by better I mean way, way fluffier. And tastier. And vanilla-i-er. So as they dared to conquer new ground, so did we. By taking on their biggest competition: pancake-making grandmas, dads and hometown chefs. No one was safe.

From TV to radio to print, I helped our larger team spread a message that for the first time sparked doubt in the minds of your dear ol’ dad and sweet little mimi. Here’s just a sample of the mountains of work created for this campaign.

 

ECD: Mike Lear

AD: Caitlyn Ingoldsby

Fan of the work? I like you already.

Reach out and let’s see how we can do even more awesome work together. The form below works great, but an email to matt.shuford@gmail.com will get the job done, too.

Say hey.

Ready to chat? Awesome, I am too. Shoot over an email, and let's get this party started.

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