New York Rangers / Verizon

When the N.Y. Rangers battled the L.A. Kings for the Stanley Cup, my team got the call. “We want posters and ads that the city can rally behind,” said the client. Here’s the result of that short, but clear brief. The first ad you see here was for good luck, and the last would’ve served to celebrate. You know, had they won.

ECD: Chris Quillen

AD: Marc Del Vecchio

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