THE FOREVER INCOMPLETE PILE OF
WHAT COULD'VE BEEN

TSA Sock Scanner

THE IDEA:

In a pitch for Gold Toe socks, my partner and I—alongside an awesome tech team—built an experiential kiosk designed to reward those donning the Gold Toe brand. If the sock you scanned was confirmed as Gold Toe, you received a gold-plated tchotchke. If you were wearing another brand, then we helped you make the more adult decision and gave you a free pair of Gold Toe. Note: this well-spoken, handsome devil in the video is not me.

SO, WHAT HAPPENED?

Sometimes even when the creative kills, the numbers and cents guys still can’t agree. Both client and agency had to go their separate ways.

Torture Chamber

THE IDEA:

BernzOmatic are self-acclaimed blow torch mavens. So when launching their new line of handheld torches, I wanted to put the product, and those who use it, to the test.

 

The idea was simple: set up an experiential chamber outside major retailers and invite people to light a campfire. Easy, right? Except outside the chamber, friends and family would use tablets to unleash wind, rain, cold and other unforeseen hells of nature. We also planned to incorporate a Facebook Live component to this.

SO, WHAT HAPPENED?

This one hurt. The client loved the idea, but a delayed product launch caused the idea to be “tabled”. Which, as we all know, is code for the slow death of an idea. R.I.P. Torture Chamber.

bernz-torture-chamber-combined-with-fb-live
Using Facebook Live, we would take suggestions on what to hit our participants with next. Likes increase wind, hearts make it colder, smiles bring the pain!! ...I mean rain.

Protesting Grandmas

THE IDEA:

When we introduced Denny’s new pancakes, we introduced the fluffiest, tastiest pancakes ever. Which in turn took family away from nana’s brunch table. (Sorry, nana.) And it set the stage perfectly for us to have sweet ol’ grannies protest throughout Manhattan. Everything was set—actors hired, media on standby, and we were a full go with this stunt … right up until we weren’t.

SO, WHAT HAPPENED?

Unfortunately, 2016 saw some not-so-peaceful protests within the week leading up to our own. The climate just wasn’t ready for it.

protesting-grandmas

Fan of the work? I like you already.

Reach out and let’s see how we can do even more awesome work together. The form below works great, but an email to matt.shuford@gmail.com will get the job done, too.

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